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Writing

What I’m building and what I’ve learnt.

  1. 2026
  2. Making wallpapersI've been making wallpapers in Blender for myself, and I've now built a small shop and a free Mac app to browse them and shuffle my favourites.
  3. Is this page good or not?On pages held back from tuning, Jev judged quality as well as a frontier model would, at less than a penny per page.
  4. 2024
  5. Improving Ecommerce Product Pages · Ahrefs(Ahrefs, opens in a new tab)
  6. 2023
  7. Mastering website navigation · Ahrefs(Ahrefs, opens in a new tab)
  8. Analysing competitor site structure at scaleTwo quick ways to map a large competitor's site structure, from its URL directories or scraped breadcrumbs, and use it to prioritise your SEO.
  9. 2022
  10. Improving Ecommerce Category Page SEO · Ahrefs(Ahrefs, opens in a new tab)
  11. How to Do an SEO Log File Analysis · Ahrefs(Ahrefs, opens in a new tab)
  12. Website migration checklist · SEO Toolbelt(SEO Toolbelt, opens in a new tab)
  13. React SEO: Best Practices to Make It SEO-Friendly · Ahrefs(Ahrefs, opens in a new tab)
  14. My 2021 SEO case studies: Averaging 104% upIn this post, I'll share 3 SEO case studies from different industries, explaining precisely how I achieved results.
  15. 2021
  16. Faceted Navigation: Definition, Examples & SEO Best Practices · Ahrefs(Ahrefs, opens in a new tab)
  17. 2020
  18. Analysing & fixing organic traffic dropsIf you're noticing a sudden drop in organic traffic, don't panic! This post will walk you through some common causes and how to fix them.
  19. Using monthly search volumes to measure seasonalityUsing search volume data is a powerful way to better understand when certain products or services are in demand. Read on to learn precisely how to use it to its potential.
  20. 2019
  21. 7 site structure & internal linking principlesSeven principles for structuring your site and internal links so PageRank reaches the pages you most want to rank.